| I
have worked endlessly to conceive a company profile that could
go far beyond those usual and boring presentations that you
often find on businesses’ home pages, that look more
like lists of ideas conceived by the company’s entrepreneur
or like all of those fabulous business missions. These presentations
often guarantee noble intentions about unfailing quality and
faultless services, but unfortunately, they are hardly ever
maintained.
It may seem like I am
disregarding my entire cultural background, or perhaps even
ignoring all of those Marketing Theories I was dedicated to
throughout my university studies. But those debated Total
Quality and Certification theories are often discussions limited
to the institutional level. Marketing theory is something
everyone talks about, yet only a few have ever savored its
true essence. Marketing theory is not just about promising.
Rather, it is inspiring for both developing new goals and
also in attaining them, without loosing those benefits that
are gained by a business’s reduced size and long history
of experience, and simultaneously, also without loosing sight
of those ordinary goals that seem bounded to more simple and
operative activities.
For those reasons, because
Gnutti Bortolo is primarily composed of people, and not just
capitals, it does not promise infallible products and services.
It is with this same modest,
rational principle that the people at Gnutti Bortolo aim to
grow professionally, yet proportionally. Each day, we search
for ways to improve not only the company’s products
and services, but also its approach to customer relationships.
We strive to fulfill our customers’ needs, search for
new services, listen to complaints, and reward customers.
Gnutti Bortolo has continually accomplished these goals while
never losing sight of those same loyalty and reliability principles
that have characterized its activity from 1937 to the present.
Our business has maintained
relationships with particular suppliers and customers over
several decades. These enduring relationships are evidence
of the strength and reliability of a typical small, Italian
business that, despite any obstacles and skills, enjoys its
fourth generation of success and maintains a renewed wish
to continually grow and improve.
( ( (
( The fourth generation
) ) ) )
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